Colonial
dominance began from the berthing of explorer expedition ships from Europe to the
coast of West Africa, particularly Ghana (formerly Gold Coast) in the 15th
century. The Europeans arrival subsequently meant the introduction of elements synonymous
to their culture and way of life including religion, ammunition, building
material and architectural designs reflective of that era. They basically built
numerous forts and castles along the shores of the Greater Accra region through
to the Volta, Central and Western regions. More than anything else, these forts
symbolized “intrusion”, commercial opportunities, “otherness”, political
power/force, and protection from the locals and rivals. Notable amongst the
forts built during this period was Fort St. Anthony which was originally known
as ‘Santo Antonio’. It was built in 1515, near the edge of the River Ankobrah
located at Axim in the Western region of Ghana. The fort’s 17th-18th
century paneling is one of its archaeological fortes.
Post-colonial times, the
importance of the fort serves as a remnant of a time in history which changed
Africa and the world forever. The slave trade that originated from many of
these structures has permanently changed the plight of families across the
Diaspora. As most of the forts and castles form a reminder of that period in
history, they are the sole tangible link (together with Goree, Senegal) for
many residents of the new world with their roots in Africa. This creates an
emotional connection in which the pragmatic challenges around site conservation
and economic utilization, and possible benefit creation, need to be developed
and operated.
Despite
its importance, the fort has been subject to varied interpretation amongst
locals and “unfair” presentation at the national level. Little is said about
its existence which in turn contributes to the unimpressive number of visits it
attracts annually despite being a World Heritage Site. The absence of local
participation in the management and conservation of the fort is another pertinent
challenge its confronted with.
Did
you know Axim has the highest
rain forest in Ghana with lush green hills, and fertile soil? The township
equally houses some of the most gratifying white sand beaches and impeccable
seafood in the country. These and many other enchanting factors such as the annual
Kundum festival, village of Nzulezu (the village build on stilts on the Ankobrah
river) makes it an outstanding area for ecotourism and a prospective leeway to
overturn the economic fortunes of the locals.
Where’s
the trick? The fort serves as an excellent catch point of advertisement to
serve a double purpose of exposing patrons (both local and international) to a
physical relic that embodies distinct memories significant to global history as
well as the township and its hypnotizing natural beauty.
What
endears me to this fort? Its socio-economic importance to the locals if
effectively managed and efficiently publicized.
Do I have my sources figured out? Not entirely but I’m very much on
course in gathering relevant literature and reports on the forts and castles in
Ghana. What outcome do I seek to achieve? The goal is to recommend a marketing
plan for the popularization of the fort as well as a medium-term plan of creating
a virtual museum or website from which interested consumers can enjoy a
pre-visit briefing before making an eventual trip.
Until then, my mind is still on a marathon, though the initial
disjointed thoughts are fast coming together, perfectly assuming rightful
status and looking like a real deal.
Can I confidently say, “I’m set and good to go?”, hell no! that’ll be
a 1st degree felony.
But for once in a longtime, I can genuinely wear
a broad smile because the headache about where to start from has been squashed and
neither will it be negotiated nor compromised.
Reference:
§ Commark Trust African World Heritage Fund : Forts and castles of Ghana,
Situational analysis (report 4).
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